Why Google Business Profile Matters
Your Google Business Profile (formerly Google My Business) is often the first thing potential customers see when they search for your services. A well-optimized profile can mean the difference between getting the call or losing it to a competitor.
Key Optimization Steps
1. Complete Every Field
Google rewards completeness. Fill out every single field in your profile:
2. Choose the Right Categories
Your primary category is the most important ranking factor. Choose the category that most specifically describes your main service. Add secondary categories for other services you offer.
3. Add High-Quality Photos
Businesses with photos get 42% more requests for directions and 35% more clicks to their website. Add:
4. Get and Respond to Reviews
Reviews are the #2 ranking factor for Google Maps. Ask happy customers for reviews and respond to every review (positive and negative) within 24 hours.
5. Post Regular Updates
Google Business Profile posts show you're active. Post weekly about:
Common Mistakes to Avoid
Next Steps
Ready to optimize your Google Business Profile? Get a free audit and we'll show you exactly what to fix.